Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to provide a more comprehensive understanding of user interactions across websites and apps. Unlike its predecessor, Universal Analytics, GA4 focuses on event-based tracking, offering improved insights into user behavior and engagement.
Visit the Google Analytics website and create a GA4 property for your website or app. Log in with your Google account to access your dashboard.
Configure data streams for both web and app platforms to track user interactions across different mediums. This allows you to collect data from multiple sources in one place.
Navigate through the GA4 interface to familiarize yourself with the available reports, including real-time data, user acquisition, and engagement metrics.
Utilize the analysis tools to dive deep into user behavior, examining event tracking, conversion rates, and user journeys for better insights into how visitors interact with your content.
Define and track important user actions as conversions. This can include form submissions, purchases, or other valuable interactions to measure the success of your marketing efforts.
Leverage the advanced reporting capabilities, such as Exploration and Analysis Hub, to create custom reports tailored to your specific business needs.
Track user interactions as events, providing a more granular view of user engagement and behavior.
Collect and analyze data from both websites and mobile apps in one property, allowing for a holistic view of user journeys.
Automatically track important user interactions like scrolls, outbound clicks, and video engagement without additional setup.
Leverage machine learning to gain predictive insights and identify trends in user behavior to optimize marketing strategies.
Create tailored reports that focus on specific metrics and dimensions, allowing for a deeper understanding of your data.
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