BuzzSumo is a popular content research and analysis tool that helps marketers, content creators, and SEO professionals identify trending topics, track brand mentions, and analyze the performance of content across various platforms.
Visit the BuzzSumo website and create an account. You can start with a free trial or choose a subscription plan.
Use the search bar on the dashboard to enter a keyword, topic, or URL related to your niche. BuzzSumo will show you the most shared or trending content across platforms like Facebook, Twitter, and Pinterest.
Review metrics such as total shares, backlinks, and engagements. You can filter results by date, content type (articles, videos, etc.), or specific social networks.
Go to the "Influencers" tab and search for influencers or authors in your industry. BuzzSumo will show key figures based on engagement, helping you identify potential partners for collaboration or outreach.
Set up alerts to track mentions of your brand, keywords, or competitors. BuzzSumo will notify you when relevant content is published or shared.
Use the "Backlinks" feature to analyze who is linking to your website or a competitor’s content, which can inform your SEO strategy.
Find the most shared content in your niche.
Discover key influencers in your industry.
Track mentions of your brand or competitors across the web.
Analyze backlinks to improve SEO strategies.
Measure how well articles, blogs, or social media posts are performing based on shares and engagement.
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